TiVo to Launch Searchable Advertising on Demand

"TiVo the creator and a leader in advertising solutions and television services for digital video recorders [love their positioning] announced that it plans to offer the first television-based advertising search solution in Spring 2006. The new product will deliver relevant, targeted advertising to subscribers that want to view particular advertising categories.

Ads will be delivered to subscribers who can conduct a search for a product by category or associated with keywords, utilizing the same keyword search techniques offered with Internet advertising, resulting in increased relevancy for the consumer, as well as efficient, measurable results for the advertiser.

Media and advertising agencies including Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group, as well as Comcast Spotlight, the advertising sales division of Comcast Cable, have worked with TiVo to provide their expertise in the development of this product. Agency research and development techniques will contribute in determining relevant categories of interest, such as automotive, travel, telecommunications, and consumer packaged goods, as well as determine relevant pricing models."

-- press release [heavily edited here to cut out all "revolutionary" and "leading" references]

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