Rolling Stone To Come Out With Lenticular Cover

To celebrate it's 1,000th issue in May 2006, Rolling Stone will come out wrapped in a lenticular "3D" cover. "It would celebrate the history of the magazine by showing a collage of about 100 people who have been central to the nation's music, politics and pop culture since Rolling Stone's first cover, which was dated Nov. 9, 1967. Magazine's publisher said the 3-D cover would probably be the most expensive in magazine history, but he would not specify how much it would cost. One reason for the expense is that the 3-D process, technically known as lenticular, involves hand-feeding material into the presses. Lenticular does not require the use of special glasses."
-- NY Times
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