Smelly Packaging Encourages Impulse Purchase

"A new concept in scented packaging has been jointly developed to give cosmetic and personal care a new kind of sensory packaging and another tool to promote their products. The concept known as ‘Chocolatine' is designed to give brand owners the opportunity to appeal to the sense of smell of the consumer, generating what is described as an impulse reaction to make a purchase, without having to tamper with the product. According to the companies, Chocolatine consists of a clear injection blow-moulded jar containing a scented cream with a chocolate, vanilla and orange fragrance and with a jar lid that actually encapsulates and disperses a scent identical to that of the cream."
-- Cosmetic Design via SlashFood, Brand Infection

Not just for dogs anymore.
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