"TiVo confirmed that it released the first in a series of advertising features to a random and limited number of subscribers to the digital-video recorder service. The first test feature--a tag--pops up on the screen when a viewer is fast-forwarding through an advertisement."
-- ZDnet.com, screenshot from BetaNews
"TiVo also plans to unveil a new feature this fall that will bring Web-like, interactive advertisements to TV. Known as Video-to-Video, the idea is to let viewers click a button on their remote control to immediately watch a 3-minute video describing products and services that might appeal to them. The marketing clips are promoted through small icons that appear on the TV screen as viewers fast-forward past regular ads."