That body spray by Burger King called Flame -- you can pre-order it here, due out by the end of January. How does it smell? "Like a wicked lactose intolerant fart," according to a (possibly planted but still funny) comment.
Also read:
Showing posts with label smell. Show all posts
Showing posts with label smell. Show all posts
Burger King's Flame Body Spray
That body spray by Burger King called Flame -- you can pre-order it here, due out by the end of January. How does it smell? "Like a wicked lactose intolerant fart," according to a (possibly planted but still funny) comment.
Also read:
Smellmarks: Trademarking Scents
I just got to a press release from a couple of weeks ago from the Scent Marketing Institute announcing winners of their first round of awards called SMItties. Interesting stuff. ScentSational Technologies make scented and flavored packaging. Scentys got recognized for "unique implementation of scent marketing technology by incorporating scent delivery systems in state of the art digital presentation devices."
Anyway, from there, I somehow ended up on a two-year-old article in New Scientist about attempts in Europe to trademark scents: "Applicants face a difficulty: they must attach a "graphic representation" of their smell to the 8 centimetre square box on the trademark application form."
"The French Institute for the Protection of Fragrances tried the most sciency-looking pitch: a green square with coloured stripes on it that is supposed to represent "a lawn-green note, citrus (bergamot, lemon), pink floral (orange blossom, hyacinth), musky". It was refused."
Which is also the answer to yesterday's riddle. For more details, go to this page and select "Olfactory" in the "Trademark type" drop-down.
And here's a 2006 article in NYTimes about legal issues of recognizing scents as intellectual property.
Earlier on AdLab: a bottle of new car scent and other smelly articles.
Anyway, from there, I somehow ended up on a two-year-old article in New Scientist about attempts in Europe to trademark scents: "Applicants face a difficulty: they must attach a "graphic representation" of their smell to the 8 centimetre square box on the trademark application form."
"The French Institute for the Protection of Fragrances tried the most sciency-looking pitch: a green square with coloured stripes on it that is supposed to represent "a lawn-green note, citrus (bergamot, lemon), pink floral (orange blossom, hyacinth), musky". It was refused."
Which is also the answer to yesterday's riddle. For more details, go to this page and select "Olfactory" in the "Trademark type" drop-down.
And here's a 2006 article in NYTimes about legal issues of recognizing scents as intellectual property.
Earlier on AdLab: a bottle of new car scent and other smelly articles.
AdLab's Riddle: What's This?
What is this image? Leave guesses in comments. Answer tomorrow.
Update: Love the answers so far. A carpet personalized with DNA map! But keep going.
Update 2: Here's the answer, but I won't put a spoiler here for people who get to this post later.
Rant: Ads You Can Taste and Google Algorithm
Sometimes, Google can be really difficult.
Is the recent ad by Welch's for its grape juice the first one to incorporate the sense of taste? No: Is it the first one to incorporate First Flavor's peel-and-lick technology? No. Last September, there were alcohol flavored ads in Rolling Stone for a TV show; here's First Flavor's press release on the subject (and a brief mention on AdLab).
You could never tell, though, if you searched Google for "lickable ads" this week. Even First Flavor, the company that creates the strips, is not on the first three pages of search results. But all those blogs that regurgitate the same news piece are, in abundance:
Can the results that are obviously similar -- and derivative -- be grouped and collapsed, just like all related news are collapsed in Google News? Look at this mess:
Is the recent ad by Welch's for its grape juice the first one to incorporate the sense of taste? No: Is it the first one to incorporate First Flavor's peel-and-lick technology? No. Last September, there were alcohol flavored ads in Rolling Stone for a TV show; here's First Flavor's press release on the subject (and a brief mention on AdLab).
You could never tell, though, if you searched Google for "lickable ads" this week. Even First Flavor, the company that creates the strips, is not on the first three pages of search results. But all those blogs that regurgitate the same news piece are, in abundance:
Can the results that are obviously similar -- and derivative -- be grouped and collapsed, just like all related news are collapsed in Google News? Look at this mess:
Smell Like a Crayon
From the makers of the bottled Play-Doh scent -- the Crayon fragrance! Splash it all over yourself and others, too: the fragrance comes as body oil, shower gel, cologne, calming lotion, and room spray.
Demeter Fragrance Library that prides itself in creating scents "that are drawn from memories to transport a person back to a special place or time" also offers the smells of laundromats, cotton candy, dirt, rain, grass, and brownies, among many others.
In other multisensory news, LA Times ran a "scratch and sniff" ad for the upcoming Natalie Portman movie Mr Magorium's Wonder Emporium and it smelled of an iced cake. (The Daily Record). And CBS is promoting its Cane series with peel-and-taste flavor strips (the flavor is of a non-alcoholic mojito); the ad runs in Rolling Stone (non-alcoholic? in Rolling Stone? via Influx).
Related:
A Bottle of New Car Scent
Advertising to Dogs
Or, rather, advertising through dogs to their owners.
There is this coffee place down the street from where I live in Cambridge called La Luna Cafe. This is the type of place that has live jazz music on Sunday mornings and serves eggs and bacon when you want them and not when the menu says they are available. Every day, they also put out two bowls -- one filled with dog food and the other one with water. They call it Woof Station. I never gave it much thought, but once I thought I'd linger around to see if the dogs would actually stop.
The very first one that passed by stopped. It was a hot day, and the dog wanted to drink.
Dogs are smarter than we give them credit for, writes Spiegel. They can operate touch screens, identify different landscapes, and identify human faces.
Pedigree and Affinity Petcare have been designing smelly billboards targeted at dogs.
A director of dog grooming school in Thaildand launched an internet radio station whose intended audience is dogs.
"Hush! Puppy is a 60 minute video filmed especially to keep your dog calm and relaxed in the comfort of your own home. Whether you are away for long periods of time or just occasionally, worry no more." What if it had specially designed dog food ads? I would love to see a brief with the demo target field saying "dogs, 3-6yo".
There is this coffee place down the street from where I live in Cambridge called La Luna Cafe. This is the type of place that has live jazz music on Sunday mornings and serves eggs and bacon when you want them and not when the menu says they are available. Every day, they also put out two bowls -- one filled with dog food and the other one with water. They call it Woof Station. I never gave it much thought, but once I thought I'd linger around to see if the dogs would actually stop.
The very first one that passed by stopped. It was a hot day, and the dog wanted to drink.
Dogs are smarter than we give them credit for, writes Spiegel. They can operate touch screens, identify different landscapes, and identify human faces.
Pedigree and Affinity Petcare have been designing smelly billboards targeted at dogs.
A director of dog grooming school in Thaildand launched an internet radio station whose intended audience is dogs.
"Hush! Puppy is a 60 minute video filmed especially to keep your dog calm and relaxed in the comfort of your own home. Whether you are away for long periods of time or just occasionally, worry no more." What if it had specially designed dog food ads? I would love to see a brief with the demo target field saying "dogs, 3-6yo".
Pheromones Encourage Shopping
Found this news article back from January 2004 while browsing Live-Scent.com forums:
"Now Canadian retailers are squirting a synthetic human pheromone around shop floors. The stuff apparently makes customers feel comfortable and secure and hence more likely to buy.The pheromone was originally designed for a big Las Vegas casino. Now Vancouver-based Enhanced Air Technologies (EAT) has released its Commercaire (www.commercaire.com) pheromone for general use."
Apparently, the project was soon abandoned and both the product and company sites are dead. If you know anything about the story or any other company that uses pheromones in retail, leave a comment.
Earlier:
A Bottle of New Car Scent
"Now Canadian retailers are squirting a synthetic human pheromone around shop floors. The stuff apparently makes customers feel comfortable and secure and hence more likely to buy.The pheromone was originally designed for a big Las Vegas casino. Now Vancouver-based Enhanced Air Technologies (EAT) has released its Commercaire (www.commercaire.com) pheromone for general use."
Apparently, the project was soon abandoned and both the product and company sites are dead. If you know anything about the story or any other company that uses pheromones in retail, leave a comment.
Earlier:
A Bottle of New Car Scent
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