![](http://photos1.blogger.com/blogger/353/70/320/google_pay_per_call.jpg)
Bloggers spot AdWords ads equipped with telephone icons. From Google's FAQ: "We're testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone."
Earlier:
AOL Launches Pay-Per-Call Ads
Advertising Model: Pay-Per-Call