Analysts Predict Growth in Online Video Ads

"Online advertising revenues continued to expand at breakneck speed in the third quarter, surpassing US$3 billion for the first time in history and growing nearly 34 percent over the same time frame last year. In their quarterly report on Web marketing, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said sales totaled a record $3.1 billion for the quarter and predicted ad sales may top $12 billion for all of 2005. That would shatter the previous annual record of $9.6 billion set in 2004.

Some analysts believe the next wave of online advertising will be even larger, with multi-media ads bringing targeted video messages to the internet in droves. Today, broadband still makes up a small fraction of the overall online ad spend, leaving plenty of room for growth, analysts say."
-- E-Commerce Times
Related Posts with Thumbnails