TiVo To Personalize Viewing Experience With Electronic Tags
Wednesday, November 23, 2005"Patents filed in the US show that TiVo plans to take personalised television even further. The company is working on a PVR that will recognise one of several individual users, and respond to their personal preferences. Every member of a family could have a personal radio frequency tag – embedded in clothing or a piece of jewellery, for example – and the PVR's remote control would recognise the closest tag. It would then send a corresponding ID signal to the recorder which would use the personal preferences it has built up for the tag-wearer only." (New Scientist)
This, of course, contains a promise of taking ad targeting to an entirely different level and perhaps will put an end to showing tampon ads to the family guys out there.
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