Showing posts with label media design. Show all posts
Showing posts with label media design. Show all posts
What I Learned From An Experiment in Spreadability
Just published some data and analysis behind the Jerzify Yourself site that Hill Holliday built back in January as an experiment in "spreadable design" and that got picked up by celeb publications and got passed around rather nicely. Lots of interesting stuff: the effect of celebrity tweets, the speed of link propagation in Twitter and Facebook, different levels of "spreadfulness" we saw on different sites -- all right here.
White Doors for Domino's as Pizza Landmarks
In a brilliant outdoor campaign, Domino's pizza in the Netherlands installed white doors featuring delivery phone number and equipped with doorbells for the delivery people to ring.
It's a great idea not only because of the conversation value the campaign creates, but also because of how it unbinds the delivery address from a typical pizza destination -- a home or an office; something taxi cab companies could use as well. It also establishes the brand as a public space landmark.
-- Indie Amsterdam via Springwise
Sunblock Ad Changes Color When Exposed to Sun
Another example of the message being built into the medium -- a print ad for Sundown sunblock, one half of which changes color when exposed to the sun (see full creative here). If you know how they might have achieved the effect, could you please leave a comment?
Related: When Medium Becomes Part of the Message and Rethinking Print
Kodak Moment for McDonald's Billboard
image source
A very interesting billboard from McDonald's in London that is designed to fit into the picture-taking behaviors of tourists. Work by
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