Ringback Ads Could Bring $14B in Revenue

If everything works out, we soon will be enjoying free phone service in exchange for having to listen to ads while we wait for our friends to pick up the phone.

"Instead of popular music ring-back tones, PromoTel estimates that replacing music content with advertisements would generate close to USD$14 billion in revenue for major telecoms like AT&T, Verizon and Sprint. The company will now move forward with plans for a January 2006 field test allowing select customers in target markets to make free, unlimited local and nationwide calls."
-- Mobiledia

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