Predictions for 2006 Coming In

The first batch of predictions for 2006 is already in, way ahead of the official Christmas shopping season. I'll eventually compile the most interesting ones just like I did last year, but here's the first batch from 24/7 Real Media regarding online advertising. Some are pretty bold: "Technology and better data access will transform online advertising success to a formulaic equation." Others are of the "duh" kind: "Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities." Well, duh. Are there any alternative scenarios?

My favorite one: "Consumer-generated media will become increasingly attractive to advertisers."
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