"amBX, developed by Philips amBX Group, is a technology that will take gamers a step closer to a full sensory experience, with amBX enabled games providing gamers with the ability to use light, colour, sound, heat and airflow in the real world during gameplay. The technology uses a scripting language to enable games to send signals to compatible hardware such as lights, fans, heaters, and even furniture. This means that in a game the lights in your room will match up to the environment you are gaming in. Green for jungle and blue for the ocean. Strobes of white light could simulate a lightning storm and a burst of air from a fan could make huge jumps feel more realistic."
-- via David Edery
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