Revver Inserts Short Ads In Amateur Video

"Revver allows anybody to post their videos online, then inserts code into the video itself that adds a small advertisement every time it is viewed, even if the video is downloaded and distributed from another site. "The thought is to make it possible for creators who are unpaid online to be able to benefit from their work," said Stephen Starr, who co-founded Revver."
-- CNet

keywords: consumer-generated content, advertising
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