Wireless Power Lightens Up Cereal Boxes

"eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store’s inventory management system. Product quantities can be identified and tracked, expiration dates monitored, and new stock automatically ordered when supplies are low to help reduce lost sales."
-- via PCWorld, LogoDesignWorks

More Future of Advertising

Future of Ads is a recently launched blog about, well, future of ads with a focus on creative.  Also by the same author: Didn't You Hear, where you will find out about how Amazon is fighting the cause of wrap rage.

Earlier:
"Unboxing" Documents Out-Of-The-Box Experience