One of the new cool things I picked up from the Brand Sense book I finally got to read is the story about how auto manufacturers spray new cars with that famous new car smell that works as an olfactory signature of sorts. Apparently, you can buy the stuff by the bottle, too, although it's not brand-specific. A few related links:
- How to get rid of the new car smell? on Yahoo Answers
- A wiki entry saying the smell may be poisonous
- A study saying it's not poisonous
Smelly Packaging Encourages Impulse Purchase
Marketers Should Create Multisensory Campaigns
Smelly Postage Stamps
Hasbro Bottles Play-Doh Fragrance
Smelltone Ringtone
Movie Screening to Be Enhanced With Scents
WSJ to Offer Smelly Ads
Flashback: Perfumed Ink for Smelly Ads
