Movie Screening to Be Enhanced With Scents - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Movie Screening to Be Enhanced With Scents

Thursday, April 13, 2006



A Japanese cinema will show "The New World" enhanced with "smellovision". "Seven smells will be emitted by machines placed under seats at the back of the theatre, depending on what kind of scene is playing during the film at the time. Love scenes will be accompanied by a floral scent, while a peppermint and rosemary smell will waft through the cinema during emotional sequences."
-- Contact Music

keywords: smelly, scent

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