Advertising Lab: future of advertising and advertising technology

Million Axe Home Page

I was wondering if a big brand would ever tap into the (now fading) popularity of the Million Dollar Home Page. Axe just did, in Brazil. It's apparently part of a larger campaign that involves a webcam stripper on YouTube (NSFW and in Portuguese), a phone number, an answering machine, and one other site that isn't yet live.
-- thank you, Gisele

Earlier:
Million Dollar Building
Million Dollar Peepshow

| Subscribe to feed | Read more about culture