I was wondering if a big brand would ever tap into the (now fading) popularity of the Million Dollar Home Page. Axe just did, in Brazil. It's apparently part of a larger campaign that involves a webcam stripper on YouTube (NSFW and in Portuguese), a phone number, an answering machine, and one other site that isn't yet live.
-- thank you, Gisele
Earlier:
Million Dollar Building
Million Dollar Peepshow
