Yes, a rose by any other name will smell just as sweet, even if you call it a stamp. "Australia Post has released a scratch and sniff stamp featuring a rose for Valentine's Day cards and letters. The stamp bears the image of a classic red rose in full bloom, and when scratched it gives off a sweet rose scent."
-- NZ Herald via Impact Lab
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Smelly Packaging Encourages Impulse Purchase
Stamp Advertising Is Back
