Marketers Should Create Multisensory Campaigns

Brand Sense, "the worlds's leading sensory branding agency" that's just opening doors, says in its inaugural address that marketers who until know have overemphasized the visuals should appeal to a broader range of senses. "Eighty three percent of all commercial communication appeals only to one sense – our eyes. That leaves a paltry 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound."

The agency is selling a new book also titled Brand Sense that promotes the ideas of multisensory marketing. But of course, AdLab readers already know all that:

-- via WWMNA

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