Jeep Waterfall Installation - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Jeep Waterfall Installation

Sunday, April 08, 2007

A couple of years ago, AdLab posted about an art installation that produced images by shooting water droplets with different frequency. Jeep has created a similar installation for its showroom, using 3000 valves programmed like ink-jet printer. Watch the video on YouTube.

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Topics of Interest:
- Advertising in video games (also see grad thesis)
- Cognitive science in advertising, human factors, interfaces
- Media behaviors: ad avoidance, content creation, culture, data points
- Old media, new media, and old media used in new ways
- Innovative creative executions, especially billboards Robots and other future technologies
- Good books about advertising and related subjects
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I work at Hill Holliday ad agency in Boston as its emerging media strategist. Before that, I was at MIT CMS and its Convergence Culture group. To get in touch: email or LinkedIn.

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Future: Print Posters in 3D

TV Ads Most Helpful

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Travelocity Banner Knows Where I'm Going

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Should You Pitch a Branded iPhone App?

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Make Money ($3267.75) With Twitter!

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Augmented Reality Is The New Second Life

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Firefox Plugin Turns Crisis Into Opportunity

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On MediaBids and the Art of Selling Ads [paid rev...

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