A press release that's too vague about the details and too optimistic about the numbers:
"By the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a “second life,” but not necessarily in Second Life, according to Gartner, Inc.
Gartner’s advice to enterprise clients is that this is a trend that they should investigate and experiment with, but limit substantial financial investments until the environments stabilize and mature.
“The collaborative and community-related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to niche areas, which have yet to be clearly identified,” said Steve Prentice, vice president and distinguished analyst at Gartner. “However, the majority of active Internet users and major enterprises will find value in participating in this area in the coming years.”
Wonder how they came up with the 80% number. The press release also offers five "laws" for corporations entering virtual worlds.
