Mountain Dew for Gamers




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Not quite the reverse product placement, but a nice way not only to promote a game, but also to market a drink for the gamers demo. It's a Mountain Dew limited edition with Halo 3 imagery on the label. More on AdAge and Kotaku.

Update [Apr 16 2007] More modern product tie-ins.

Earlier:
Reverse Product Placement in Games
Fictional Brands Coming to Life
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