Speaking of "consumer-generated" ads and the recent rant about how they don't have to be all video: "Inspired by WIRED Magazine's July cover story on the future of personalization, WIRED Media is executing its first integrated marketing program by collaborating with long time advertising partner Xerox Corporation to offer subscribers the opportunity to put their own photo on the cover of WIRED.
The program will be announced in the April issue of WIRED and promoted on WIRED.com starting Friday, March 23. Magazine subscribers will be encouraged to go online and upload a 4x6 inch photo. The first 5,000 WIRED subscribers to participate will receive in the mail the July issue of the magazine with their image on the cover."
-- press release
-- thank you, Steph
