Advertising Lab: future of advertising and advertising technology

Game Promo Uses Camera, "Ghosted" Film

It's one of those campaigns I wish I'd thought of first: a promo for a PlayStation 2 game "Forbidden Siren 2" last year in Germany during a game con. They have created branded snapshot cameras loaded with ghosts on a pre-exposed film that appeared on the printed pictures given away to visitors. More pictures at I Believe in Advertising (and so do I).

| Subscribe to feed | Read more about devices, favorite, formats, rethink