![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1R_Y1CMDE8TP2v9cUdrK6QYcC3ZR7pmRlMQd0tjNyXyP0he_F_zvbUs8w6MDHpCl13zj-WtCRIZL5CcSeJMM-lo1r5c0F3POnB39pqBpVHle7GJaEjdP0-22d6zJyC5wvszi1/s320/in_game_advertising_book.jpg)
This book came out in January, and I just spotted it on Amazon. Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising. Not cheap, at $76. Couldn't find anything either on the book or the author. Am very curious.
[Update: Apr 5, 2007] Looks like it's a thesis (Diplomarbeiten) by a grad student at the University of Zurich. Here's a five-page executive summary in pdf (thanks, Stefan).