"For the first time, Hasbro has bottled that fresh, just-out-of-the-can, "eau de PLAY-DOH" aroma into a limited-edition fragrance as part of a year-long celebration of the beloved modeling compound's 50th birthday. Out in time for Mother's Day, the 1-ounce, spray bottle fragrance is meant for highly-creative people, who seek a whimsical scent reminiscent of their childhood." Buy yours at Demeter Fragrance, a company that also makes such scents as Chocolate Chip Cookie, Birthday Cake and Holy Smoke.
-- press release via Influx Insights
Earlier:
Marketers Should Create Multisensory Campaigns
Smelly Packaging Encourages Impulse Purchase
Smelly Postage Stamps
