![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheenl9SAft80Q8cfmdoaLnnX-SDKjmeRrZRmAZLDTElBM_FWx7l7NwEaGK5ntZW1Z0Bpm4Em0Jkf1qGjHFKeGk0MgUrKB5AdfsDBac0Tva-VmhpcWEjqs8a77-o97Q2zvk9f_T/s320/mountain_dew_halo.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsuNQH0SVWhzNYJd4F7LPBdBD5LoGTfCZ_oTxC_c7_CwieH29xpdyIuVW90vLuaeCiwTMfD_ThkZWIsMZf_LNKVPYs2PPU5JtB-0J7ECehStz8nB05NouhmSXF8JeDBxQcldzK/s320/mountain_dew_halo_2.jpg)
image source
Not quite the reverse product placement, but a nice way not only to promote a game, but also to market a drink for the gamers demo. It's a Mountain Dew limited edition with Halo 3 imagery on the label. More on AdAge and Kotaku.
Update [Apr 16 2007] More modern product tie-ins.
Earlier:
Reverse Product Placement in Games
Fictional Brands Coming to Life