Business Week Checks Marketers' Pulse

And finds there isn't any. Check this out:

That's an answer to the question Business Week asked ad agencies: "Appearing at the top of Google Search results is a more effective form of brand-building than a national TV campaign." True or false?

Ok, then. Next question. "Which medium will take the biggest hit in your planning in the next few years?"

Interesting. And "which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?" (hint: see online and online search).

In the slideshow, you will also find that marketers are sick of hearing about buzz, buzz marketing and consumer-generated content.
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