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That's an answer to the question Business Week asked ad agencies: "Appearing at the top of Google Search results is a more effective form of brand-building than a national TV campaign." True or false?
Ok, then. Next question. "Which medium will take the biggest hit in your planning in the next few years?"
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Interesting. And "which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?" (hint: see online and online search).
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In the slideshow, you will also find that marketers are sick of hearing about buzz, buzz marketing and consumer-generated content.