Fictional Brands Coming to Life

(source: Springfield Weekly)

Reverse product placement that you might have read about here some time ago refers to bringing a fictional brand to the real world. Check this out: "If all goes as planned, the convenience store chain [7-Eleven] plans to refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart (wiki), the convenience store that Homer and other characters frequent in the classic cartoon TV series.

Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO's cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee)."

The quote from the spokeswoman is priceless: "We've done research, and research shows us that our customers like . . . movies." (via Gadling)

Ever seen a positive reaction to anything that has to do with marketing on Digg? Here.

On a related note, the United States Postal Service is celebrating the 30th anniversary of the Star Wars franchise by replacing the old mailboxes with these ones looking like R2D2. A set of stamps is also in the works. "And now, for only the second time in its 256-year-history, the U.S. Postal Service invites you to vote for your favorite stamp."

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