Consumer-Generated XLNT Ads

AdAge profiles another entrant in the already crowded consumer-generated ads space -- XLNTads -- that's launching in a few months. The scenario is familiar -- people go to the site, see the brief, use the assets provided by the advertiser, shoot a video, and compete for a $20K prize they get if the ad gets aired. I wonder how long it will take for an agency to use one of these sites for its spec and pitch work. Speaking of which, the rumor is that Get a Third Life piece for Kit-Kat was not an actual spot.

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