![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRdlLu2Mapo4Z3BnttqhYEPXn3vIk7yUYHStJerBz1-ZGxq5KhNnDb-U8_0A8aLBok9B6pYy2Xp748OjBq8qOgHas9COB2NU5UGE_SYrjmYtDH3Fe8XiiW1jI0jYR71YJtSqfQ/s320/advertising_tissues.jpg)
source: AdPack USA
Having caught some Boston cold, I'm going through my 4th box of Kleenex tissues, and it occurred to me it's a perfectly contextual ad medium. The tissue sheets on the top could have some benign messages: bless you, get well. The mid-tier would promote nasal drops and cough syrup. The last few sheets could push life insurance. Call it progressive contextual advertising.
Of course, there's a company, AdPack, that already puts ad messages on tissues. Apparently, the medium is big in Japan and has its own wiki entry.