"Reebok International is taking a step into interactive TV advertising, offering exclusive video-on-demand (VOD) content featuring interviews with NBA star Allen Iverson, along with hip-hop musicians Jay-Z and 50 Cent. The interactive video content will be available to Comcast's digital subscribers in the Philadelphia market, where Iverson plays for the 76ers. It's designed to promote Reebok's urban-oriented brand, Rbk, which it launched in 2002."
--ClickZ
Earlier:
Comcast Expands Ads-on-Demand Service
Google Tests Advertising on Demand
