Comcast Expands Ads-on-Demand Service

"Digital cable subscribers in the Baltimore area will soon be able to watch commercials when they want, as Comcast Corp. will launch the area's first advertising-on-demand service during the second quarter this year.

Marketing experts say the move heralds a new era in television advertising, which is feeling the squeeze from digital video recorders and even Comcast's own video-on-demand service, which allow consumers to bypass commercials."
--Baltimore Business Journal via AdRants


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