Viacom Outdoor is launching digital escalator posters on the London Underground - the first time the technology has been used in such locations.The 66 Digital Escalator Panels (D-EPs) are to be trailed on escalators at Tottenham Court Road station and will enable advertisers to create animated posters with changing text and images. Companies can refresh messages daily and even hourly, in contrast to the paper-poster system that requires at least two weeks of preparation. The sites will be linked together, allowing advertisers to use images that move from screen to screen.
-- International Herald Tribune, Intellagencia
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