ESPN To Launch Clickable Online Video Ads - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

ESPN To Launch Clickable Online Video Ads

Wednesday, April 13, 2005

"ESPN.com will launch a new online video player next month that will allow users to click within video ads for more information. The video player, built by the Walt Disney Internet Group on proprietary technology, needs to be downloaded to users' computers."
-- AdWeek

Who needs yet another player on their desktop?

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