"Product placement and endorsement deals have long been staples in television shows, movies and radio programs and even, more recently, on video games. But they have been rare on Broadway. Now, advertisers, casting about for new ways to attract increasingly distracted consumers, have turned their attention to the theater world. And producers, always looking for extra cash to offset rising costs, are receptive.
The deals are for amounts estimated to range from $500,000 to more than $1 million, depending on how long they last and how extensive they are. But just as there are critics of shows, there are critics of branding Broadway, who worry about blurring the line between art and commerce."
-- NY Times, x-posted on Branding Cultures
Earlier:
Theaters To Show Live Ad Performances
