One woman sold her legal name to, who else, Golden Palace casino for $15,199 and will now be called Mrs. GoldenCasino.com. The Register quotes casino's chief: "We hope that the money spent will go a long way in helping GoldenPalace.com's family. Anyone that has kids knows the enormous expense that it requires to provide for them. We are happy to help GoldenPalace.com make ends meet." (found on AdJab).
No despair, there are quite a few more names for sale: here's one, here's another, and another, and one more, for one year (for those on a budget), for two years, or forever (does it include gravestone?).