P&G to Put Sound Into Print Ads

"The Procter & Gamble haircare brand will be the first in the UK to use sound in a print ad, which will appear in more than 400,000 copies of Marie Claire. The four page glossy tip-on will carry an integrated sound chip. When the card is opened, readers will hear a woman shouting "Yes! Yes! Yes!", as in the brand's TV ads."
-- Brand Republic

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