"The Procter & Gamble haircare brand will be the first in the UK to use sound in a print ad, which will appear in more than 400,000 copies of Marie Claire. The four page glossy tip-on will carry an integrated sound chip. When the card is opened, readers will hear a woman shouting "Yes! Yes! Yes!", as in the brand's TV ads."
-- Brand Republic
Earlier:
Sound Inserts in Print Ads
Talking Packaging
Talking "Post-it" Button
Talking POS: Spy Voice Trap
Musical Greeting Cards (how they work, and more)
