Viewers To Decide, Text Outcome of TV Series - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Viewers To Decide, Text Outcome of TV Series

Tuesday, April 19, 2005



"For the first time in TV history, fans will help decide how a story in a television show will play out by using the text message feature on their Cingular Wireless phones. During the Tuesday, April 19 episode of the Warner Brother's One Tree Hill, Nathan is faced with the dilemma as to whether or not he should kiss his sister-in law, Taylor, while his wife, Haley, performs on a rock music tour. Enter the show's fans who will vote via text messaging and see their choice unfold during the Tuesday, April 26 episode."
-- press release via Lost Remote

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