Commentary: Mobiles to Replace TV

"Mobile telephones and other wireless communication devices will soon become the most important medium for advertisers to reach technology-savvy consumers, says BBDO chief.

The agency asked nearly 3,000 typical consumers in 15 countries to choose the communications device they would most want to keep. Forty-five per cent said their home computers, 31 per cent their mobile phones and 12 per cent their televisions. In China, 61 per cent opted for mobile phones, compared with 30 per cent for home computers and 4 per cent for televisions."
--Financial Times

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