Consumers Willing to Pay for Relevant Ads

Yankelovich unveils new marketing receptivity study:

"More than half (55%) of all consumers would be willing to pay a little extra to get only the kinds of marketing they prefer, but marketers aren't listening, according to the 2005 Yankelovich Marketing Receptivity Survey. The study demonstrates that marketers mistakenly believe that the advent of new media will re-engage resistant consumers - but consumers continue to rebel."
-- CRM Today

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