ATM Advertising
Wednesday, April 06, 2005
AdJab says that Finextra says that Fox Home Entertainment is launching an advertising campaign for its "Garfield - The Movie" on ATM machines, courtesy of ATM:ad. "Each ad will feature snippets of live video from the movie, as well as a take-away reminder of the price promotion via the dynamically printed receipt."
Do you see where context advertising is going? "Heh, Bob, it looks like you've got some extra cash here, $2452.11 to be precise. Why not spend a measly $15 on a new DVD?"
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