"Comcast is working with TiVo on an advertising system that will insert new, updated commercials into already-recorded programs, the company said. Comcast Chief Executive Roberts told cable executives late Monday that under such a system, programs that were recorded weeks ago on a TiVo digital video recorder would have their old commercials replaced with new ones."
--BellevilleNewsDemocrat.com via Engadget
Earlier:
Product Displacement: Don't Pay - Don't Play
Comcast Expands Ads-on-Demand Service