Google Tests Advertising on Demand

If you can't avoid ads, you should at least choose the ones you want to see. This seems to be the newest twist to Google's "do no evil" mantra as the company beta-tests an AdSense feature that allows site visitors to select the topic of displayed (con)text ads. You can play with it at Consumer Affairs site, or with the same ad frame taken out of page context. Noticed by Google Fan.
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