White Paper on Value of Digital Asset Management for Ad Agencies

image: xinet

Account people and money managers at ad agencies will enjoy this whitepaper (pdf) published by Xinet, a maker of workflow and digital asset management systems:

"The most commonly used estimate of the amount of time used to search for a file is three minutes and the searched-for file is not found 40% of the time. The estimate of the number of searches done in a typical year is 2,500 per person. That equates to 15.5 man-days in 200 for searching.

A typical consequence for not having a digital asset readily available is usually a recreation of that asset or additional time spent hunting down acceptable pickup art. One conservative estimate calculates the replacement value of each asset at $400. If art must be redone for the 1,000 or so assets not found (40% of 2,500), and each is nominally valued at $400, the result would be a $400,000 ROI calculation. While this is not a bad starting point to assess your own savings, the truth is that companies with successful DAM system implementations are easily achieving this and more."

Industry Embraces Uniform Ad Identification
Digital Management of Advertising Assets
Related Posts with Thumbnails