Tips for Outdoor Advertising

Media Life magazine offers ten lessons of outdoor advertising. Some of the more interesting ones:
  • Be mindful of what people are doing and where they are at certain times of the day, and build your plan according to that behavior.
  • Embrace the voice of the neighborhood.
  • With a little creativity, even a one-dimensional poster can be made a lot more engaging by attaching a three-dimensional element.

But that you already know, of course, if you read Billboardom.
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