In France, Billboards Call You

Another step towards the reality of Minority Report where billboards call you by name:

A French outdoor agency JCDecaux (fr, eng) in cooperation with the French National Institute for Research in Computer Science and Control (INRIA) is testing billboards that call people via location-enabled cell phones with additional info about products they advertise. The transmission mechanism was initially designed to provide assistance to the disabled.
-- technovelgy
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