Jupiter: Ad Skipping Could Cost $8 Billion This Year

"Ad-skipping via DVRs could cost networks $8 billion in revenue this year, according to a new report by JupiterResearch. The research found that 53 percent of DVR users skip commercials--a figure below what others have estimated--but nonetheless, if that group skips ads 100 percent of the time, $8 billion of the estimated $74 billion television ad market in 2006 could be lost."
-- Media Post

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