Microsoft Acquires Massive

"Microsoft said Thursday that it had acquired Massive Inc., a company that inserts advertising into video games, and will work to use Massive's technology for other online products. Financial terms were not disclosed."
-- ABC, Bloomberg

"Microsoft also has begun exploring how to apply Massive technology to incorporate dynamic advertising into other online environments, such as Windows Live and MSN, and to make it available on the adCenter advertising platform. "We are committed to building an advertiser network that serves a wide spectrum of needs," said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. "Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers."
-- press release
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