![game advertising double fusion recall](http://photos1.blogger.com/blogger/353/70/320/game_advertising_double_fusion.jpg)
"In-game advertising generated a 60 percent lift in awareness for new products in a study conducted by Nielsen Interactive Entertainment for in-game ad agency Double Fusion. The study also found that animated 3D ads were twice as effective at creating recall as compared to static billboards within the games."
-- Clickz